Optimizing your LinkedIn profile

1- Optimize your LinkedIn profile with the right tagline

It's often said that the first few seconds are decisive in making a choice. LinkedIn is no exception to the rule! Creating a LinkedIn profile is good, creating an effective Linkedin profile is better. To show Linkedin members that they're on an interesting profile from the very first seconds, you need to take great care with your tagline to make a good first impression. 

Adopt the right visual

To have a perfect LinkedIn profile, it's essential to have a profile photo and to add a banner.
Before even starting to view your profile, LinkedIn members are confronted with the visual of your profile, and here are a few prerequisites.

In this respect, your profile photo and banner play a decisive role in optimizing your shop window. Play the personalization card to the full.

For your Linkedin profile photo, if necessary, hire a photographer to show you in your best light. It'll make you look even better! It's always a good idea to propose a profile image or photo that's sober and attractive. It's also a good idea to insert a banner in line with what you'd like to represent: your field of activity, your company logo, or another visual that doesn't clash.

Keep in mind that your LinkedIn profile functions like a shop window. Your profile photo and banner influence the first impression of people visiting your profile. Pay attention to the resolution of your visuals; we say no to pixels that are too pronounced. ‍

Opt for a striking professional title

Your profile title appears directly below your profile photo and sums up your professional identity in a few words. To do this, it must be catchy. A title that's too general or not evocative will give your profile little chance of attracting a readership that's always in a hurry. Stand out from the crowd with a striking professional title!

To make the right choice, select and target the main and most sought-after keywords in your industry. Indeed, LinkedIn features a powerful search engine that points to pages containing terms typed in by recruiters and prospects. To stack the odds in your favor, use vocabulary that is likely to match the search intent.

If you're actively looking for a job, think of the recruiters. During their searches, even before looking at your profile, they'll see your name, profile photo and title appear on LinkedIn Recruiter. So you need to make recruiters want to click on your profile by using a punchy, relevant and targeted headline.

In addition, to be listed in recruiters' searches, you also need to personalize the URL of your LinkedIn profile. In addition to enhancing your professional profile, customizing your URL will increase your visibility with recruiters, as your profile will stand out in their searches thanks to organic referencing.

Choose relevant keywords for your presentation

At the top of the page, LinkedIn lets you write a mini-representation. Keep in mind, here again, the possibility of working on your natural referencing. Enhance your presentation with primary or secondary keywords to make your profile stand out in as many searches as possible, thanks to LinkedIn's algorithm.

Have you carried out a project from A to Z in a specific field? This is your chance to highlight this experience by using a specific and evocative vocabulary, specific to your ecosystem or the one in which you wish to evolve.

And you can end this short paragraph by urging your reader to take action: "If you'd like some help managing ...., contact me". This presentation also allows you to recall your missions in your current situation. If you're actively looking for new opportunities, this is a good opportunity to highlight what you're looking for.

To help you write this presentation, use copywriting and storytelling techniques that will help you captivate the people who visit your profile. Don't hesitate to look at the profiles of people in LinkedIn discussion groups to see what's being done and get some ideas. 

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2 - Completing your CV in full to boost your referencing

Have you managed to hook your reader so far? Great! The challenge now is to keep them on your profile, by providing them with more details that will set you apart from the other profiles you've been targeted with.

Detail your skills: experience and soft skills

As you would in a conventional CV, detail all your successful professional experiences in relation to your objectives. Use a rich vocabulary and include relevant keywords. Include and expand on job titles, company names, start and end dates, work locations, assignments and specific projects. Update your profile regularly to make sure it's as complete as possible.

In this section, you'll also find your soft skills, which fall somewhere between aptitudes, qualities and personality traits. These cross-functional skills are highly sought-after by recruiters: autonomy, adaptability, agile management, negotiation, team spirit, emotional intelligence, for example.

Finally, by linking each block of experience to the company's LinkedIn page, take advantage of the company's reputation and at the same time benefit from automatic connection to new contacts to develop your network!‍

Specify your training course 

Highlight and describe in detail your academic background, as well as any further training relevant to your objectives. This will add real value to your profile, since not all candidates have degrees. If the school or trainer is recognized in your sector, don't hesitate to mention it by name. Some recruiters do their research this way.

Here again, don't forget to link your training courses to the Schools' LinkedIn page to boost your referencing and develop your network, by automatically connecting you with former students.

Highlight and describe your academic background, training courses and community projects. Anything that highlights your skills and glorifies your profile is important.

The aim is to maximize your chances, make your profile as professional and personalized as possible.

Here again, don't forget to link your training courses to the LinkedIn pages of your schools, associations, training courses to promote your referencing and develop your network, through automatic linking for example or alumni networks.‍

Exploiting click buttons

LinkedIn offers an interesting feature that makes it easier for recruiters to find you: skills recommendations.

You can choose as many skills as you like from an exhaustive and rich list.

Depending on your training and professional experience, select as many as you can to enrich your profile. Please note that LinkedIn's search engine takes their hierarchy into account and only displays the top three.

To access other recommendations, visitors need to click on "see more". It's important to choose the skills you want to promote, but also those that recruiters are looking for.

Good to know: These clickable buttons can be recommended by your contacts, boosting the credibility of your profile!

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3 - Be active on LinkedIn to gain visibility

To gain visibility and fully optimize your LinkedIn page, you need to stay dynamic and keep your carefully crafted profile alive! 

Keeping your LinkedIn profile alive

It's important to be present and visible on LinkedIn. To stay active, follow these essential best practices:

• ‍Sendcontact requests following LinkedIn suggestions and respond to those made to you;‍
• Regularly publish quality content in your news feed (high value-added communication, industry watch, good tips, white papers, etc.);‍
• Comment and share your contacts' publications to become an influential connector;
• Seek out new and interesting contacts to grow your network;
• Join and participate in LinkedIn groups to increase your presence in your ecosystem;
• Ask for recommendations to reassure recruiters or prospects; 
• Add media links to your profile: links to social media, YouTube channels, for example, or to your website. 

LinkedIn is a network with millions of users worldwide, but only 1% of them are active. So there's still time to make the most of its power, build your reputation and make your network want to follow you. ‍

Setting up Personal Branding

To take your communication one step further, why not create your own Personal Branding?

It's important to remember that creating a Personal Brand requires a major investment of time if it is to be truly profitable in the long term.

How to set up personal branding? 

Setting up a Personal Branding program involves introspective preparatory work to bring out the characteristics that will come to define your Brand. 

Working on your Personal Branding on Linkedin can help you stand out from the crowd. For recruiters, it enhances your skills and profile. On the network side, it allows you to interact with your network on subjects specific to your ecosystem. Offer your network content that highlights your career path, your successes, your doubts and your failures, for example. Establish an editorial line, a graphic charter that will create your universe and give credibility and professionalism to your content.

Next, you'll need to hit the web: Facebook, Twitter, Instagram, Snapchat, YouTube. You may also need to set up a blog. Finally, staying active within your ecosystem, while keeping control of your reputation, will become a daily activity.  

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To sum up, here's what you need to remember to create an optimized Linkedin profile:

- Please enter your name

- Enter a simple e-mail address

- A profile photo and a professional cover photo

- A personalized URL

- Fill in your profile with the best keywords

- Get in touch with professionals

- Attach media to your profile (YouTube channel, Twitter profile, Instagram profile, etc.) 

- Be active

- Set up Personal Branding

- Invite contacts to join your network

You now know all the tips for optimizing your LinkedIn profile and making it attractive. Now, maximize your chances by chatting with professionals on LinkedIn and activate the option to see who has viewed your profile, so you don't miss out on potential customers or the opportunity that's right for you. 

If you're an entrepreneur, don't forget to launch your company profile as well, to help you attract new customers.

Now you've got all the keys in your hands - it's up to you! 

Once these optimizations have been made, we invite you to consult all our current recruitment offers and apply directly with your Linkedin profile URL!

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