Marketing manager (M/H) - Multi-cloud infrastructures
- Working directly with the CEO
- Establish a marketing vision and strategy
- Ensure the operational deployment of 360° strategies
About our Customer
About Skillink
Specialist in secure multi-cloud infrastructures.
Responsibilities
With the support of a colleague already in place, you will be in charge of steering the marketing strategy along three main lines:
. Awareness and Corporate :
- In collaboration with the CEO, you will oversee the development of corporate communication tools such as the website and presentations.
- You'll also be in charge of PR and the company's visibility in the media, as well as partnerships and events.
- Your role will also involve identifying opportunities to expand the brand's reach in the market.
. Lead-Generation :
- With a ROI-oriented approach, you'll implement innovative lead generation strategies, combining both inbound and outbound approaches (automated via Plezi) and multi-levers: Content Marketing, social networks, CRM, Growth, acquisition, Landing Pages.
- Working closely with the sales team, you'll ensure that the leads generated are qualified, and support the sales team in creating sales materials.
. Product marketing :
- Working with the product marketing department, you will provide the tools and information needed to ensure that the company's offerings meet market expectations.
- You will integrate the product marketing strategy into the overall marketing strategy, particularly in the design and production of product marketing materials.
Profile required
You have a 5-year degree from a business school with a specialization in marketing.
You have at least a first convincing professional experience in B2B marketing applied to innovative technological products or services (ideally in cyber). A solid knowledge of the tools and approach used to effectively generate targeted sales leads and a proven track record in Marketing Automation are expected for this position. Knowledge of digital marketing channels (SEO, website, social media...) is also required.
Your strong interpersonal, communication and presentation skills will be an asset.
Operational English